Creating effective real estate ads is essential for reaching the right audience and generating valuable leads. Whether you’re looking to attract home sellers, buyers, or downsizers, implementing proven strategies can make all the difference in your results. This guide provides a comprehensive breakdown of best practices for setting up and optimizing your ads using StreetText templates. Each section focuses on specific types of ads, offering actionable tips to enhance your campaigns and ensure cost-effective lead generation.
Why is this guide important? By following these steps, you can:
Target your ideal audience with precision.
Craft compelling ad copy that resonates with prospects.
Optimize imagery and landing pages to drive engagement.
Leverage data from split testing to refine your campaigns.
Investing time in understanding and applying these strategies will not only save you money but also increase your chances of converting leads into clients. Let’s dive into the details for each ad type.
Home Value Ads: Attracting Home Sellers
Overview
One of the most effective ways to connect with home sellers is through home value ads. These ads highlight the benefits of understanding a property’s worth, encouraging leads to engage with your services.
Best Performing Templates:
Seller Property Valuation (Conversion)
What’s Your Home Really Worth (Conversion)
Seller Property Valuation Video (Conversion)
What’s Your Home Really Worth Video (Conversion)
5 Best Practice Tips:
Ad Copy:
Avoid specific neighborhood or city names unless targeting a specific area with localized imagery.
Use inclusive language that appeals to a broader audience within a 15-mile/24-km radius.
Localized Imagery:
Use local landmarks or aerial shots rather than generic real estate photos.
No Re-direct or Landing Pages Needed:
StreetText’s hosted landing pages ensure a seamless lead capture process.
Audience Selection:
Use the “drop a pin” feature to narrow down your target radius.
Split Testing & Platform Selection:
Split test 3-5 ads and focus on Facebook, where the older demographic—likely home sellers—is more active.
Listing Ads: Showcasing Properties and Generating Buyer Leads
Overview
Promoting listings is a cost-effective way to attract buyers while demonstrating your marketing prowess to clients.
Best Performing Templates:
Property Listing V1 (Lead Ad)
Remarketing - Property Listing V1 (Lead Ad)
Property Listing Video Ad (Lead Ad)
5 Best Practice Tips:
Ad Copy:
Highlight features without revealing price or exact location to encourage clicks.
Best Image Selection:
Choose an appealing curbside or interior shot without overlays or logos.
Re-direct Leads to the Listing:
Use links that provide detailed information without requiring additional contact forms.
Audience Selection:
Expand your radius and drop multiple pins for broader targeting, including out-of-state buyers.
Split Testing & Platform Selection:
Include Instagram if targeting younger, first-time buyers; otherwise, prioritize Facebook.
Buyer Ads: Targeting Cost-Effective Leads
Overview
Buyer ads are a dual-purpose strategy for attracting buyers and discovering hidden sellers.
Best Performing Template:
Buyer Lead Ad Template
5 Best Practice Tips:
Ad Copy:
Focus on specific buyer preferences (e.g., 3+ bedrooms, pools, or location).
Imagery:
Use inviting photos that match the properties highlighted in your ad.
Re-direct Leads to the Property List:
Ensure the link features relevant properties without intrusive pop-ups.
Audience Selection:
Use a 50-mile radius with multiple pins to reach broader audiences.
Split Testing & Platform Selection:
Include Instagram for younger demographics, while continuing to test on Facebook.
Downsizing Ads: Building Relationships with Downsizers
Overview
Downsizing ads are ideal for engaging homeowners who are preparing for their next move, often leading to double-ended transactions.
Best Performing Templates:
Downsizing - 1 (Lead Ad)
Downsize No Link (Lead Ad)
Downsizing Video (Lead Ad)
Remarketing - Downsizing 1
5 Best Practice Tips:
Ad Copy:
Customize the copy to reflect your market, focusing on common downsizing preferences.
Imagery:
Match seasonal imagery to local market trends.
Re-direct Leads to a Downsizing Property List:
Curate a targeted list of properties and avoid unnecessary pop-ups.
Audience Selection:
Narrow your radius using the “drop a pin” feature for precise targeting.
Split Testing & Platform Selection:
Focus on Facebook, where downsizing demographics are most active.
Conclusion
By adhering to these best practices, you can significantly improve the performance of your StreetText ads. From targeting the right audience to crafting compelling ad copy and leveraging data from split testing, each step plays a crucial role in your success. Implement these strategies today to maximize your ROI and build a robust pipeline of qualified leads.