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Navigating your weekly StreetText Facebook Ad Analytics
Navigating your weekly StreetText Facebook Ad Analytics

A break down of all the information in your weekly StreetText Facebook ad analytics

JC avatar
Written by JC
Updated over a week ago

Have you ever wondered what kind of effect your ad is having on Facebook? Do you often want to see statistics or the impressions your ad is having? 

With StreetText, we get this all organized for you so you don't have to do the work. Each week, we'll provide you with a report that breaks down how your ads are doing. These will be sent to your email each Friday and will display information such as impressions, ad engagement, and the number of people your ad reached that week. 

These statistics will also be broken down into smaller, more precise categories. See below for more information. 

Brand Exposure in the target area over 7 days: 

Brand Exposure in Target area in total:

Ad Performance in the past 7 days

Impressions: Measure how often your ad is on screens for your target audience.

Reach: How many people were exposed to your message during your campaign. This can be affected by your budget and target audience. 

Page Engagement: How many times has someone liked the ad, commented or shared it. 

Clicks: How many people have clicked on your ad.

CPC: Cost per click is the amount your advertisement costs per click. 

With these, Facebook also breaks your reach down into the following based on age, if your ad is being viewed on mobile or desktop computers, as well as which gender is looking at your ad more. Please see the following as examples:

We also often get asked about how these numbers may fluctuate, and when to be concerned. When seasons change, especially around Christmas and Thanksgiving, you may see a drop in these numbers. This is normal! For more information on Facebook seasonality, watch this video here. 

If these numbers drop and it isn't close to a holiday, this is also not a cause for concern. Relevancy, Post Engagement, CPC and Impressions will fluctuate from time to time. It's important to remember that these might fluctuate for a few hours and even days. If your lead flow dramatically changes for a long amount of time, please contact us and we will address the ad accordingly. 

For more information, please feel free to reach out at any time! 

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