If you received a new lead with an address but no other contact information, this means you have received an "Address Only" contact which is when a lead submits only the first part of the funnel. These can be found in the Address Only section of the Contacts page.
The system is designed to get as much information from leads coming in willing they are ready to provide it. This is why the system uses the micro transactions method to get the leads data.
What should you do next? People who only submit address as they come through the StreetText funnel are often at "I wonder" stage. This might mean that they are not ready to sell yet, but it also means that there is a tremendous opportunity for you to catch them early on without investing too much time or effort. Your primary goal with address submission is to build trust with the lead that will help to open a line of communication. Here is how to do it.
Contacting a lead only once every 3 months might not seem like much, but this strategy works very well for Gina Wade, an independent realtor, who sees the most success in address submissions. Gina puts a lot of love into her systems, which is one of the reasons why she has such success with address submissions. “I was able to sell hundreds of new homes in my community and build a good network of clients.” Here is how she does it.
If three months seems like too far apart, put your leads on a 30-day mailer. Make sure this mailer changes every month so your address submissions are getting changing, and enticing information. This could be a number of different things such as educational letters, news about the leads market, or even a seasonal greeting.
Want to connect with the address only leads quicker?
Facebook is a great way to connect with any of your leads, including address only leads. Find there name by looking up tax records, pulling title, or finding another means to find more information about the lead. Search their name in Facebook under the "People" tab and narrow down the options by entering a city into the filters. Once you have narrowed down the options send your lead a friend request and a message.
Check in with our community!
The Facebook insiders group is the best places to find up to date and innovative ideas for address only leads. If you are not already in the insiders group please reach out to your coach or support and we will send you an invitation to the group.