A listing report turns the ad you are running for a listing into a branded, one-page summary you can hand to your seller. It already carries your name, your contact details and your headshot. Now you also choose which numbers it shows, so every report tells the story that listing actually has.
Why this matters
Not every ad has the same story to tell. Some are pulling in leads and the lead count is the headline. Others are early, or built for exposure rather than enquiries, and reach and impressions are the real news. Roughly one delivering ad in three has spend behind it but no leads yet, and a report that always prints a lead count will sometimes show your seller a zero that says nothing useful about the campaign.
Choosing your own metrics means you lead with the strongest true number, every time.
Building a report
Open the listing in your Listing Portal.
Choose Report. The report window opens with a style to pick and, underneath it, a row of metric chips.
Tap a chip to add that metric, tap it again to remove it. The preview beside the chips updates as you go, so you can see the finished report before you commit to it.
When it looks right, download the PDF and send it to your seller.
The numbers you can choose from
The metrics already on your reports are still there: reach, impressions, page visits and clicks. You can now add any of these:
Leads: the enquiries the ad brought in.
Ad spend: what has been spent on the ad so far.
Link clicks: clicks that took someone through to your landing page.
Cost per lead: spend divided by leads.
Cost per click: spend divided by clicks.
How your picks are laid out
Order matters. The first metric you pick becomes the hero, the large figure at the top of the report, and the rest follow as tiles underneath. A report holds up to seven metrics in total, which is enough to be thorough without becoming a spreadsheet.
So if you want your seller to see reach first, pick reach first. If the lead count is the win, lead with that.
Starting points and defaults
You do not have to choose anything. Every report opens with a sensible default set, so an existing report you rebuild today looks exactly as it did before. Each report style carries its own default selection, so if you tend to send the same shape of report, pick the style that already matches and adjust from there.
The PDF matches what you see
The PDF download uses the same metric selection and the same layout as the preview. What you approve on screen is what lands in your seller's inbox.
Good to know
A listing with no ad matched to it has no figures to report on yet. Run an ad for the listing and the numbers will fill in.
A zero in the lead column is a real zero, not a gap in the data. If an ad is delivering but has not produced enquiries yet, that is worth knowing, and it is often a good reason to lead the report with reach instead.
Cost per lead is only shown when there are leads to divide by, so an early campaign will not print an odd-looking figure.