Make sure to follow up with people who open and click on your emails. Obviously, they are interested enough in what you have to say if they are opening your email.
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Sending them something special in a mail will go a long way. Or simply sending them a "Yes or No" email we mentioned earlier might get a conversation going.
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To see who opened and clicked on your emails, go to the Marketing Tab on your dashboard (Light Bulb icon in the top left corner), then Email. Here you will be able to see how many people opened your email and how many clicks they received. To see exactly who and when opened and clicked on your links, simple click on number highlighted in blue in Send column as shown below.
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If your emails are not getting high open rates, try tweaking a subject line making it short and sweet.