The general overview of this strategy is to promote your growing business. Dave Ehlke contacts a local ice cream parlour to partner with him on his business.
Dave then provides his leads with an ice cream voucher, that can only be redeemed if they talk a photo of themself with their ice cream, tag Dave and the parlour, and post it on Facebook.
How to implement this method?:
Instead of providing your leads with a more typical voucher, search for a local shop in your area that you can promote.
Look for a business that will partner with you, so both parties benefit. Lynea Carver has also done this. Another client partnered with a local animal shelter🐶🐱
Build the promotion so some kind of social aspect is involved.
These vouchers can be mailed, or delivered as door knocker items.
If possible, have your meetings at this new location
Providing your leads with added value provides you with a memorable wow factor.
Providing them with a voucher from a local area shows you know the neighborhood well, which provides you with an advantage over other realtors.
Your name, as well as promotions, will be more widely known on social media and in the community.
You will be building a trusted name and brand for your business.
Leads will be more inclined to open any mail or door hangers you provide them with.
A trusted member of the community
Assisting other businesses