All Collections
Facebook - Common Questions
How much should my Facebook ad budget be?
How much should my Facebook ad budget be?

Learn how much you should be spending on your Facebook ad, and how this affects your lead flow

JC avatar
Written by JC
Updated this week

A common Facebook ad question users ask, is how much they should be setting their daily ad budget to.

We recommend setting your daily ad budget at $7 a day. This is the amount that is set for the budget during your 7 day trial period - so if you liked the results, we would recommend continuing on with this amount going forward.

If you wanted to make any changes to your ad spend, we can increase or decrease the budget. The minimum Facebook will allow per ad is $1 a day however, our Lead Generation specialists recommend going no lower than $3 a day - as any lower will drastically affect your lead flow. Additionally, you can increase your daily ad spend to whatever fits your personal budget - however please keep in mind, that this budget should match your marketing spend so it can be realistic for long term.

If at any point you would like to make changes to your Facebook ad budget go to your ad page and click "update" under the ad spend, from there you will be able to update your ad spend.

If you change your adspend budget by more than 20% increments in a 24hr period, Facebook may reset the audience algorithm, thus affecting the lead cost. Try to change your budget in a slower manner to ensure the audience does not reset.

Did this answer your question?