When the holidays roll around, Facebook becomes more competitive as your ad starts to compete with major brands, with big advertising budgets, who are trying to to prepare for events like Thanksgiving, Black Friday, Christmas, New Years, and Easter etc. 

This means that it is normal to see your lead flow change during this time. 

There may also be a local holiday, or event, within your community that could affect your lead flow.

It's natural to want to make a change, or turn off your ads, during these times but we recommend pushing through the slower seasons so your ad can keep its relevancy, and continue to build momentum. You will also stay ahead of your competitor this way as they too will have a natural instinct to slow down their advertising based on the season.

If you have any more questions about this, please let us know!