Here we showcase how to create your own Remarketing video, in three sections:
Section One: Video walkthrough
Section Two: Tips on how to set create step-by-step
Section Three: Script+Ad Copy+B-Roll examples
The above link shows you how to launch a video ad as a LeadGen(geographical radius ad). You can follow similar Steps for launching a Remarketing (to your custom audiences) ad by selecting the "Remarketing" templates in the filters section.
Section One:
Section Two:
How to Create a Remarketing Video (Step-by-Step)
Remarketing works best when people feel like they already know you — and a simple, authentic video is one of the fastest ways to build that connection. Here’s exactly how to film, add b-roll, and edit your first remarketing video.
1. Plan Your Message (30–60 seconds)
Keep it short and focused. A simple script outline that works well (bonus script at bottom of page):
Intro: Who you are and what you help with
Value: What the viewer will learn or get
Invite: What they should do next (download, book a call, check their home value, etc.)
Example:
“Hey, it’s James with Superb Lux Realty. If you’ve been thinking about selling or downsizing, I’ve put together a free 20-minute guide that walks you through the process…”
2. Set Up Your Shot
You don’t need studio gear. Just make sure:
You’re facing a window or soft natural light
Your background is simple and not distracting
Your phone is steady (tripod, shelf, stack of books)
You record in 1080p or 4K if possible
Pro tip: A “cozy corner” or neutral spot works great. Viewers are more interested in you than the background.
3. Film Your Main Clip
Record 1–3 takes and pick the cleanest one. Keep it:
Friendly
Relaxed
Looking directly at the camera
Around 30–60 seconds
Don’t worry about perfection — authenticity performs better than polished production.
4. Add B-Roll (Optional but Highly Recommended)
B-roll is supporting footage that plays over your voice. It makes videos more engaging and holds attention longer.
Ideas you can use:
You working at your desk
Walking into a home
Street/neighbourhood shots
A quick clip of your city
Screenshots or screen recordings of what you’re explaining
Use 2–4 seconds of b-roll at a time to keep it dynamic.
5. Edit the Video
You can use any basic editing tool (iMovie, CapCut, Descript, Canva, etc.).
Include:
Your best main clip
B-roll layered on top
Text captions (most people watch on mute)
Your call-to-action at the end
Keep the pace moving — short cuts every few seconds help hold attention.
6. Export and Upload
Export settings:
1080p (or 4K if available)
High quality
MP4 format
Then upload the finished video to StreetText as your remarketing creative.
7. Launch and Let It Run
Remarketing builds trust over time. Even if leads don’t convert immediately, they’ll be seeing your face, hearing your message, and staying warm in the background.
Most agents see the biggest lift after 30–60 days of video remarketing running consistently.
If you want, I can also format this into a more official help-article layout (sections, headings, bullets), make a “quick version,” or add screenshots placeholders.
Section Three:
B-Roll Examples/Downloadable
Bonus Script+Ad Copy
“Thinking about selling your home, but worried winter is a bad time?”
Break
“Actually… winter might be one of the BEST times to list.”
Break
“Here’s why: There are usually fewer homes for sale, but the number of motivated buyers stays almost the same.”
Break
"That means your home stands out more, gets more attention, and often—more competitive offers.”
Break
“Plus, winter buyers tend to be serious. They’re relocating, downsizing, upsizing… they’re not browsing for fun.”
Break
“Less competition + motivated buyers = a stronger price for you.”
Break
“If you’re thinking about selling soon, winter might actually work in your favor. Want me to run the numbers for your home? Tap learn more below and I’ll send you a custom breakdown."
Ad Copy:
Thinking about selling… but waiting for spring?
You might actually make MORE by listing in winter.
Less competition. More motivated buyers.
Better offers than you’d expect.
Click learn more to get an update on the current value of your home.